Traction Advisory Board

The more we move toward a knowledge-based economy, the more important it is to translate basic research into applications that support the human brain in coping with ever-increasing complexity and, thus, benefit general society. To help us with the implementation of the results of our basic research, we have established a special Traction Advisory Board with recognized experts with many years of experience in both the scientific community as well as the commercial sector. The board works closely with Prof. Dr. Albrecht von Müller in the Parmenides Center for the Study of Thinking.

Members:

Patrick Bungard supports companies and nonprofit organizations in aligning their core strengths and operating models with solutions to global challenges – combining strategic clarity with meaningful societal impact.

With over two decades of experience across sectors – from multinational corporations to foundations and NGOs – he helps organizations design future-ready strategies and purpose-driven business models. His work is grounded in the belief that long-term success stems not just from minimizing harm, but from actively contributing to positive societal transformation. This thinking also informed the Convergence Thesis, which he co-developed – a framework that views economic and societal value creation as fundamentally interconnected.

Current Roles & Strategic Approach

As co-founder and CEO of Tetranomics SE, Patrick and his team use advanced methods – including AI-based tools – to help organizations unlock their strategic potential and amplify their impact. He also serves as Co-Chair for Economics and Sustainability and is a member of the Traction Advisory Board at the Parmenides Foundation, where he co-developed the Hybrid Intelligence approach. This method combines the strengths of artificial intelligence and human cognition to support complex strategic decision-making.

Experience & Impact

In recent years, Patrick has advised more than 50 organizations – including global industry leaders and DAX-listed companies – in developing viable, future-proof strategies. He has also designed executive training programs for institutions such as the Association of German Chambers of Industry and Commerce (DIHK) and Haufe Management Programs.

Previously, he founded M3trix, which was later acquired by Paradigmatic Innovations GmbH, and served as founding director of the Center for Sustainable Management at Cologne Business School.

Academic Work & Publications

Patrick’s academic work focuses on integrating sustainability into core management education and developing future-oriented leadership. As founding director of the Center for Sustainable Management at Cologne Business School, he played a key role in embedding sustainability into the core curriculum of Bachelor's and Master's programs. He is passionate about equipping the next generation of leaders with the skills to drive responsible business transformation and remains active as a lecturer at various universities and business schools.

Over the years, he has supervised more than 50 Bachelor's and Master's theses on sustainable management, supporting students in exploring innovative, impact-oriented approaches to business and strategy.

His publications on corporate responsibility and sustainable value creation have received international recognition. One of his books, CSR und Geschäftsmodelle, was translated into Chinese, and his academic articles have been downloaded over 750,000 times via his publisher’s platform.

In addition to his academic publications, Patrick regularly writes about strategy, sustainability, and organizational responsibility – including in outlets such as the FAZ Magazin.

Marc Werheid has many years of experience as a sustainability consultant. He has acquired extensive knowledge and expertise in integrating sustainable practices into various corporate contexts. His goal is to develop and implement corporate strategies that meet ecological, social, and economic standards. His consulting work spans numerous industries, and he leverages his expertise to guide companies through sustainable transformation.

As a co-founder of M3TRIX GmbH, a company specializing in the development and implementation of sustainable business strategies, he supports companies in designing their processes and models to be environmentally conscious, socially responsible, and economically successful.

In addition to his roles as a consultant and COO, Marc Werheid is also active as a founder of social start-ups. Founded in 2021, his impact-oriented start-up in the sports sector combines his passion for sports with the ambition to drive positive change.

Marc is also an editor of professional books in the field of sustainability. Through his publications, he provides in-depth insights and shares his practical knowledge with interested readers and professionals. His works are a valuable resource for anyone looking to engage more deeply with the implementation of sustainability and contribute to raising awareness for responsible action in the business world.

Marc is also known as a speaker, lecturer, and moderator, sharing his expertise on sustainable business practices with a variety of audiences. His commitment helps to foster dialogue and awareness for future-oriented business practices and strategies.

Since 2022, Marc Werheid has been a member of the Supervisory Board of Parmenides AG. In this role, he contributes his extensive experience and deep knowledge to support and advise the company in its strategic direction and development.