Image by  Randy Fath

Image by Randy Fath

Best-Practice Strategic Planning

Course Background

Could we have anticipated that a Tunisian street vendor’s protest was the precursor of major unrest in a number of Arab states? Or that an earthquake in Japan would play a role in the German exit from nuclear power generation? Our business environment is becoming more complex, which has resulted in a rise in the number of unexpected events and accompanying uncertainty. As a result, planning for the future seems to become more and more difficult. One thing that is certain is that our strategic planning processes and techniques need to evolve in line with today’s more fluid business environment. This course will help you do just that.

Course director Dr. Klaus Heinzelbecker will pass on his wealth of experience as the former Director of Strategic Planning with BASF, by introducing you to best-practice strategic planning techniques and processes that are relevant to your business. The course will be tailored to fit your organization´s needs and we recommend using a current strategic issue from your own company as a case study that can be used throughout the training. Furthermore, the course is where possible supported by Eidos, a suite of software tools that supports strategic planning.

Course Objectives

On completion of this course you will:

  • Understand the strengths and limitations of various professional planning methods.

  • Master tools such as multi-dimensional portfolio analysis, realistic core competency analysis, the STEEP method, in-depth analysis of blind spots and scenario analysis including wild cards.

  • Be able to correctly assess strategic options and their risks.

  • Get an insight into the use of concepts such as blue ocean, beyond budg-eting, early warning systems, use of think tanks and stress testing.

  • Be aware of the challenges of strategy implementation and controlling.

  • Gain new insights into a current strategic issue of choice, which you have worked on throughout the course.


  • Challenges in strategic management

  • Limits of conventional planning methods and demands on strategic planning

  • Strategic dialogue that leads to future oriented strategies and planning

  • Strategic planning toolbox

  • Using “networked” thinking to determine your strategic position

  • External environment scenarios and corporate development

  • Strategic options

  • Strategy implementation as a core function of strategic management

  • Strategic controlling as the starting point of strategic dialogue

  • From strategic planning to strategic management

    For more details please download PDF → here

Who Should Attend?

  • Senior executives, general managers, regional and divisional directors

  • Heads of strategic planning, members of strategy units and business devel-opment executives

  • Senior public sector executives involved in policy making

  • Anyone involved in strategic planning, who wants to learn more about this field of knowledge

Course Director

Dr. Klaus Heinzelbecker was the Director of Strategic Planning with BASF until 2009 where he mainly focused on BASF’s international strategies for Asia, North America, Europe and Africa.

He is a council member and vice president of the European Marketing and Strategy Association (ECMSA), speaker for the German members of the European Chemical Marketing Research Group (ECMRG) and member of the Commercial Development and Marketing Association (CDMA) as well as a member of the World Future Society.


The next step is to determine what your organization’s exact training needs are and how this course can be tailored to best fit these needs. For more information please call Edwin van Eijbergen, Managing Director, Parmenides Academy on +49 (0)89-452 093 550 or email: